Call Infrastructure

Doubling Discovery-Call Show-Ups for a Health Coach

Pre-call nurture and automated reminders lifted the show-up rate from 41% to 78% — with no extra manual work.

Daniel Brooks

Founder, Brooks Performance

Results at a Glance

78%

Show-up rate

+90%

More calls held

Saved / week

Overview

Plenty of bookings, too many no-shows

Daniel's ads were working — his calendar filled up. The problem was that fewer than half of the people who booked actually showed up, so he was burning ad spend and time on empty slots.

He needed the people who booked to actually turn up warm, prepared and ready to talk.

Client Daniel Brooks

Industry Health & Performance Coaching

Delivery Time 10 days

Primary Result Show-up rate 41% → 78%

Platforms

Services

The Challenge

What the client was dealing with

There was nothing between booking and the call itself — no reminders, no warm-up, no recovery for no-shows.

41% show-up rate

More than half of booked calls simply never happened.

No reminders

Once booked, leads heard nothing until the call time.

Wasted ad spend

Paying for leads that vanished before the conversation.

The challenge was real, and it was costing time, money, and client experience.

The leads were there. I just kept losing them in the gap between booking and the call.

, Daniel Brooks

The Solution

How we closed the gap

We built a pre-call sequence that warms every booker up with a short value message, a reminder of why they booked, and proof. Reminders go out by email and SMS at the right intervals.

No-shows now drop into an automatic recovery flow that re-books them, so a missed call is no longer a lost lead.

The solution was designed from the ground up to fit this exact business.

Pre-call nurture

Warm-up messages so leads arrive ready.

Smart reminders

Email + SMS at the moments that matter.

No-show recovery

Automatic re-booking for missed calls.

Tracking

Show-up rate visible on a simple dashboard.

Technology Stack

Tools Used

Each tool chosen specifically for reliability, integration depth, and ease of use for the client.

GoHighLevel

Pipelines, reminders and nurture.

Make.com

Orchestrated the no-show recovery logic.

Calendly

Booking with two-way calendar sync.

Twilio

SMS reminders and confirmations.

The Results

What changed after launch

Same ad spend, nearly double the conversations.

78%

Show-up rate

Up from 41% before launch.

+90%

More calls held

Almost double the conversations.

Extra ad spend

Pure efficiency gain.

Before

41% show-up rate

No reminders between booking and call

No-shows were lost forever

Ad budget wasted on empty slots

After

78% show-up rate

Automated email + SMS reminders

No-shows auto-re-booked

Every booked lead nurtured before the call

Client Feedback

What the client said about working together

★★★★★

The discovery-call system Basit built changed the maths of my business. My show-up rate went from 41% to 78% without me lifting a finger before a call.

Daniel Brooks

Founder, Brooks Performance

78%

Show-up rate

5.0

Client rating

Work With Me

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