A full coaching funnel: credibility stats, a course catalogue, three programme tiers and consultation booking, built in GoHighLevel with a deliberately soft visual identity.
Results at a Glance
A business mentorship for women, where the buying decision is unusually personal: the client is choosing who to be mentored by, not just what to buy. The visual direction was deliberately soft, muted blush rather than the high-contrast urgency most coaching funnels reach for.
The brief needed two things to coexist on one page: a low-commitment consultation booking for people still deciding, and a straightforward three-tier programme purchase for people who already knew.
Coaching funnels tend to look identical, and the loud ones actively repel this audience. Restraint had to do the persuading.
Two readers, one page
Someone browsing needs a free consultation; someone convinced needs a price and a button. Both had to be served without either feeling secondary.
Credibility without shouting
The numbers that build trust here (members, clients, funnels built, rating) needed prominence without tipping into hype.
Soft palette, clear hierarchy
A muted blush scheme gives very little natural contrast to work with, so structure had to carry the eye instead of colour.
The challenge was real, and it was costing time, money, and client experience.
A four-metric credibility band sits immediately under the hero, so the proof lands before the pitch. The page then alternates between warmth (founder profiles, the story section) and structure (the process grid, the course catalogue), which keeps a long page moving without needing colour to do it.
Both conversion paths run the whole way down: "Schedule a Free Consultation" appears at every soft moment, while the three-tier pricing block with a highlighted middle option serves the ready buyer. Section rhythm and generous whitespace carry the hierarchy that the low-contrast palette cannot.
The solution was designed from the ground up to fit this exact business.
Mapped the browsing reader and the ready buyer as parallel paths.
Thirteen sections in GoHighLevel with a custom CSS layer for the palette.
Three price points with the middle tier flagged as recommended.
Consultation scheduling wired, then handed over with a walkthrough.
Each tool chosen specifically for reliability, integration depth, and ease of use for the client.
Funnel pages, forms and programme checkout routes.
The muted blush identity and section rhythm.
Free consultation scheduling.
A complete coaching funnel that sells a personal service without resorting to the usual urgency tactics.
Story, proof, catalogue, pricing and booking.
Middle tier flagged as recommended.
Free consultation and direct purchase.
Send me the brief, a Figma file, a reference site or a rough outline, and you'll have a fixed quote with a delivery date within 24 hours.
